Ultimate head-turner: Kaiser Collection at Bologna Motor Show
200,000 visitors ensured the 2016 Bologna Motor Show 2016 was a great success. The Classic Car Trust went to the popular event to present classic automotive icons from the Kaiser Collection. Its five cars drew a consistently big crowd: the Mercedes-Benz 300 SL, BMW 507 and Pegaso Z-102 Saoutchik Cabriolet were greatly admired, but the most popular cars on the stand proved to be the Porsche RS 550 and the Aston Martin DB4 GT.
The Classic Car Trust also used its booth at Bologna as a venue for business meetings. Several classic car collectors visited the booth, including Giovanni Panini and Mario Righini. We also used the event to foster relations with our partner network.