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The Key

Top of the Classic Car World

Piero Ferrari: In the Name of the Father

An encounter with Piero, Vice President of Ferrari and guarantor of the continuity of the family, and the young Enzo, his nephew.

From Z to 100

Andrea Zagato explains why the Milanese Carrozzeria can look to the future with confidence after 100 years of success.

A Bugatti in Your Garage?

The Key explains why there are at least ten reasons for having one.

E-Book

USD 20

Softcover Magazine

USD 80

The Key Combo (2018+2019)

USD 100

The Key 2019
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A fresh, new perspective on the classic car world

The world of classic cars centers on a multi-billion-dollar market where passionate collectors and aficionados do business with major manufacturers, auction houses, dealers, restorers, race organizers, and event promoters. International and local governing bodies set the rules of a game where passion, fueled by deep pockets, meets pure business interests. With its blend of passion and commerce, the world of collecting cars is not unlike the world of professional sports.

Until now, the only hard data about the state of the classic car market has come from auction houses. While this is useful, it only gives a partial picture, as many sales are made directly between buyers and sellers. Frustrated by a lack of more comprehensive, professional information, The Classic Car Trust took a closer look at the top end of the classic car world, gathering and analyzing data from more than 200 collectors who between them own thousands of the most relevant classic cars on the planet. Thanks to refined and new data gathered by our research team and thanks to private visits to collectors that opened up their garages, we were able to substantially update our knowledge of the market in the 2019 edition of The Key. Our market insights should be useful for anyone interested in classic cars, but they also raise some fundamental questions and suggest that this market is approaching a crossroad.

Whats inside
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For Journalists and Press
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Media & Press

We have set up dedicated media pages for journalists. Here you can find comprehensive information and additional insights on The Key 2019.

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