Why does a collector venture preserving a classic car?

Corrado Lopresto’s Giulietta Coda Tronca demonstrates: original beauty has no equal.

What is the magic of the Mille Miglia – and why is it so important?

  Antonio Ghini, former Director of Communication at Ferrari, knows why.

Which factors drive the classic car market?

Appraiser Donald Osborne (Leno’s Garage) knows the answer.


USD 20

Softcover Magazine

USD 30

The Key 2018

A bird’s eye view of the classic car world

The world of classic cars centers on a multi-billion-dollar market where passionate collectors and aficionados do business with major manufacturers, auction houses, dealers, restorers, race organizers and event promoters. International and local governing bodies set the rules of a game where passion, fueled by deep pockets, meets pure business interests. With its blend of passion and commerce, the world of collecting cars is not unlike the world of professional sports.

Until now, the only hard data about the state of the classic car market has come from auction houses. While this is useful, it only gives a partial picture, as many sales are made directly between buyer and seller. Frustrated by a lack of more comprehensive, professional information, The Classic Car Trust took a closer look at the top end of the classic car world, gathering and analyzing data from more than 200 collectors who between them own thousands of the most important classic cars on the planet. Our market insights should be useful for anyone interested in classic cars, but they also raise some fundamental questions and suggest that this market is approaching a crossroads.

Whats inside
For Journalists and Press

Media & Press

We have set up dedicated media pages for journalists. Here you can find comprehensive information and additional insights on The Key 2018.

Pin It on Pinterest